RACER Media & Marketing is proud to announce a major new partnership with PRI that expands the reach and impact of the RACER Creator Awards and strengthens support for the rapidly growing creator community within automotive and motorsports. As part of this collaboration, PRI becomes the exclusive naming sponsor of the Platform Awards category for the 2025 RACER Creator Awards. The newly-branded PRI Platform Awards will recognize excellence across four major creator disciplines:

• Best YouTube Channel
• Best TikTok or Instagram Creator
• Best Podcast or Audio Content
• Best Newsletter or Written Creator

The PRI Platform Awards branding will be featured throughout the RACER Creator Awards, including show graphics, step-and-repeat backdrops, sponsor slides, and the official website. PRI will also be highlighted in post-event communications and in RACER's editorial coverage of all award winners and sponsors.

The four PRI Platform Awards trophies are all custom-made with racecar parts provided by Metalore. In addition, all 54 nominees for the Creator Awards will receive PRI credentials, granting them access to this year's PRI Show and to an exciting new collaboration: the RACER Creator Hub at PRI.

Introducing the RACER Creator Hub at PRI

Debuting at the PRI Show, the RACER Creator Hub will be a dedicated on-site space designed to support creators and media professionals with:

• A RACER-branded interview backdrop featuring PRI branding
• A Creator Networking Lounge with meeting areas, charging stations, Wi-Fi and refreshments
• Creator-focused panels, including a RACER-hosted session moderated by RACER Creator Network President Taro Koki
• Opportunities for filming, podcast recording, and collaboration on the show floor

PRI will help promote the Creator Hub to its community, and signage throughout the show will guide creators to the space.

"Content creators are an essential part of motorsports engagement, and PRI is committed to supporting that momentum," said Michael Good, President of PRI.

"Our partnership with RACER reflects a shared belief in elevating innovative voices and giving them the tools to thrive. The PRI Platform Awards and Creator Hub are the next step in strengthening the bridge between creators and the global motorsports industry."

Extended coverage on RACER platforms

Following the PRI Show, RACER will produce and publish extensive content spotlighting the RACER Creator Hub, including creator interviews, panel highlights and event recaps across RACER.com and RACER.hq, ensuring continued visibility for creators and partners long after the show ends.

The RACER Creator Awards celebrate the top creators shaping automotive and motorsports culture. The inaugural event took place November 20, 2025 at the Los Angeles Convention Center in partnership with AutoMobility LA and the Los Angeles Auto Show.

For more information, visit racer.com/awards.